Category Mapping

• Selected category: hairdresser
• Reason: Google Places classifies the business as hair_salon / hair_care, and the operator explicitly

requested the hairdresser category workflow.

Applied category guidance

• Gallery and real salon imagery are treated as primary proof, not decoration.
• Primary conversion is contact via WhatsApp, with tap-to-call as an equal second path.
• Mobile users get a sticky CTA.
• Location, hours, phone, directions and reviews are visible on the homepage.
• HairSalon schema, city + "Coiffeur" in title/H1, consistent NAP.
• Confident, plain-spoken copy — no "Willkommen in unserem Salon" opener.

Deviations from the spec — 2026-08-04 [T11: operator to confirm]

The spec is written for a multi-stylist salon with a booking platform. This is a one-chair salon with no

booking system and no published price list. Deviations, each with its reason:

| Spec item | Deviation | Reason |

|---|---|---|

| Sitemap: Home / About / Team / Services & Pricing / Gallery / Book / Contact | Single-page home per locale + Impressum + Datenschutz | No team, no service menu, no price data, no booking platform. Separate pages would be padding. Homepage sections cover About, Gallery, Services, Contact. |

| Team page with per-stylist photos, specialties, level | Omitted | One-person salon. No consented photo of André, no credentials on record (T2, T5). |

| Services & pricing with tiers by stylist level | Visible [TBD:] block on the homepage | No pricing in any source. The 2018 CHF 23 review figure is explicitly not current pricing. The draft placeholder doubles as the client review prompt (T17). |

| Booking embed with stylist → service → time | WhatsApp + phone | No booking system exists. A "Book now" flow that lands on a form would be a lie. |

| Cancellation / deposit policy | Omitted | Unknown (T18). |

| Product lines carried, Instagram feed | Omitted | Not on record. |

Retained in full: gallery-as-proof, sticky mobile CTA, tap-to-call and tap-to-directions, NAP/hours

visibility, HairSalon schema, reviews as short attributed text, accessibility and image-weight rules.